Events:
Multicultural Event at Leapwood
Sixty first and second graders of Leapwood Avenue Elementary School received free books and a Shrek toy, donated by RIFSoCal and Macy’s Lakewood.
These two organizations visited Leapwood in April to present the school with a Multicultural Lending Library. The collection
includes 50 hard-bound books with themes related to African American, Asian, Hispanic, and Native American children.
Among those presenting the lending library collection and reading stories to the children in the library were
Jack Chestnut, executive vice president/director, Macy’s West; Melinda Martin, director, Special Events, Macy’s West; Liz Baca Lollman,
vice president/store manager of Macy’s Lakewood; and Carol Henault, executive director, Reading Is Fundamental of Southern California.
Thanks to collaboration with Macy’s, RIFSoCal has presented 11 multicultural libraries to local schools. RIFSoCal has
distributed over 160,000 books to 55,000 children Greater Los Angeles during this school year.
Read the La Opinion coverage of this event in Spanish.
Clifford Vacations in Los Angeles
Clifford, Scholastic's favorite Big Red Dog, is taking a well deserved vacation in sunny California! He has been
the star of many RIFSoCal literacy events, welcoming children's hugs and smiles while encouraging them to discover
the magic of reading for fun.
Read about Clifford's visit to Glendale.
Annual Bookmark Winners Chosen
Ten excited winners have been selected from over 5,500 creative entries, challenging the panel
of judges. Each winning bookmark is an innovative and personal expression of the magic of reading for fun.
Every year we invite children
at all participating sites to design a bookmark
to show everyone why reading is FUNdamental and important.
200,000 copies of the winning 10 designs are printed and will be distributed to more than 55,000
children over the program year! Winners receive 50 copies
to give to relatives, classmates and friends.
For more information please email rifsocal@rifsocal.org.
The Shops at Rossmoor - Mother Goose Storytime
The Shops at Rossmoor and Reading Is Fundamental of Southern California are excited to host
Mother Goose Storytime, held the first Sunday of the month at 11:00am in the courtyard area of The Shops at Rossmoor. Bring
your 3-8 year old children to enjoy
live story telling and great activities, all for FREE. The Shops at Rossmoor are
located at 12300 Seal Beach Bl., Seal Beach CA 90740.
For more information please visit shopsatrossmoor.com.
Collaboration with West of Broadway
By introducing an exciting series of interactive productions, the joint goal of West of Broadway and Reading
Is Fundamental of Southern California is to promote literacy by bringing a new generation of children into the
theater, introducing them to updated versions of classic stories, and letting them take part in the action.
For more information and to order tickets, please visit www.westofbroadway.com.
Winner - 2007 RIF National Program Excellence Honors
Reading Is Fundamental of Southern California is proud to announce that we were selected for the 2007 Program
Excellence Honors, sponsored by RIF National and the MetLife Foundation. Twenty-five RIF programs across the country
were honored at a three-day event in Washington, D.C. on June 18-20, 2007. Honored programs were recognized for
their superior performance and participated in a forum to share their unique insights about producing a great RIF program.
Winning criteria for the nominated programs that encourage a culture of literacy included four areas:
- Literacy and reading embedded into many aspects of programming
- RIF a cornerstone of literacy efforts
- Literacy efforts sustained year-round
- Parents and community involved in meaningful ways
RIF 2007 Volunteer of the Year Award
In honor of National Volunteer Week, Reading Is Fundamental (RIF) announced the three honorees of its 10th
Annual Anne Richardson RIF Volunteer of the Year Award. RIF recognized Lisa Mertz of Sunbury, PA, Lucy Her
Many Horses of Rosebud, SD, and Oscar Cux of Hawthorne, CA for their donation of time, talent and energy to
children’s literacy.
“RIF could not exist without the efforts of volunteers like this year’s winners,” said Carol H. Rasco, RIF’s
president and CEO. “These individuals not only share RIF’s goal of fostering children’s literacy throughout
the country, but they work tirelessly to ensure that we achieve that goal. We are thankful to them and to all
of our volunteers for their many hours devoted to helping our youth discover the joy of reading.”
RIF volunteers have a long history of developing new and innovative ways to serve RIF, children and their
respective communities. This year’s awardees continue this tradition.
For more information please email rifsocal@rifsocal.org
Buying books from Amazon?
Remember to click the Amazon link at the bottom of the RIFSoCal homepage before you purchase your books from Amazon
and you will generate RIFSoCal donation automatically!
For more information please email rifsocal@rifsocal.org
Download Past Issues of the RIFSoCal Newsletter below (PDF
Format):
Fall 2006
Spring 2007
Summer 2007
Fall 2007
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