MagicBeans Bookstore

Join Forces To Promote Children's Literacy and Independent Publishing

MagicBeans Bookstore.jpg


Reading Is Fundamental of Southern California is delighted to announce our new, magical partnership!  Each book purchased through MagicBeans Bookstore supports independent publishing AND enables the donation of a brand-new children’s book for RIFSoCal children to take home to keep as their very own.

Independent authors and artists celebrate their diverse voices, breaking the mold and making ALL children feel included by bravely writing about autism, bullying, multiculturalism, diversity, LGBT, spirituality, self-esteem, as well as other topics often overlooked by mainstream publishers of children’s books.

RIFSoCal and MagicBeans fiercely believe every child deserves to experience the magic of books.





Rise Up Foundation Sponsors RIFSoCal's 2019 - 2020 Bookmarks

Rise Up Foundation 


Reading Is Fundamental of Southern California so appreciates the special book Rise Up Foundation donated for our sites! RIFSoCal will distribute 500 copies of All Are Welcome by Alex Penfold and illustrated by Suzanne Kaufman directly to site libraries for teachers to check out and use as a springboard to celebrate diversity and promote conversation about inclusiveness in their classroom.



















Proud Partner of Story Monsters Ink

Reading Is Fundamental of Southern California

Announces Partnership with Story Monsters Ink Magazine


Los Angeles, CA (April, 2018) – A staggering 60 percent of students growing up in low-income households do not have any age-appropriate books in their homes. In an effort to get new, suitable books into the hands of more children in need, two staunch advocates for children’s literacy are joining forces. Story Monsters Ink magazine and Reading Is Fundamental of Southern California (RIFSoCal) are teaming up to create home libraries for kids and motivate them to read.

An award-winning monthly magazine, Story Monsters Ink is the literary resource for teachers, librarians and parents. Each issue offers book reviews, author interviews, reading lists and more. The magazine also features poems, stories and articles written by kids and its popular #Caught Reading program encourages readers of all ages to open up a book. 

“It is such an honor for us to partner with RIFSoCal,” says Linda F. Radke, a former special education teacher, president of Story Monsters LLC and publisher of Story Monsters Ink. Every single child deserves to know the joy of reading and every single book makes a difference. I’m so proud to work with RIFSoCal to bridge the reading gap and give hope, love, and dreams to children in need.”

Reading Is Fundamental of Southern California was formed in 1972 and works with underserved youth in Orange and Los Angeles Counties. Volunteers, including parents, teachers, librarians, school administrators and civic leaders orchestrate the book distribution events, demonstrating the community’s support for children’s literacy. Children choose their own brand-new books to keep and read for fun. The books are provided at no charge to the children or their families. A 501c3 nonprofit, RIFSoCal has been recognized for its successful multi-site program, the largest within the RIF organization.

“Reading Is Fundamental of Southern California is honored to join forces with Story Monsters Ink to encourage children’s passion for reading, as this is the greatest gift we can give them on their personal road to success,” says Carol K. Henault, executive director of Reading Is Fundamental of Southern California. “I am so inspired by Story Monsters and their role as a top-rate literary resource. Our partnership will help ensure RIFSoCal children have new books to keep as their very own – many for the first time – and allow them to discover the magic of reading. I am proud to stand with Story Monsters Ink and together, move forward with fierce determination to improve the literacy potential of our children.”

This year alone, the combined goal for these two literacy powerhouses is to reach 68,000 children with over 200,000 new books and make a difference in the lives of disadvantaged children, one book at a time.

To learn more about Reading Is Fundamental of Southern California and to donate, visit For more about Story Monsters Ink or to subscribe, visit

Carmax and RIFSoCal!

On October 29th, 19 Carmax volunteers came to help us out, collating and packaging 30,000 bookmarks into bookmark and bookplate packets. Thank you so much for your amazing, and hard work Carmax!!!

To promote literacy and motivate children to read by providing new books to create home libraries for underserved children in Southern California.

Reading Is Fundamental

Of Southern California Incorporated

"I want to read with my family so they

could be better readers like me."

Reading Is FUNdamental
of Southern California

7250 Bandini Boulevard, Suite 209
Los Angeles, CA 90040
Phone: 323-890-0876
FAX: 323-890-0875

Dream with us! Reaching more than 100,000 children each year!
Donate now!